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Successful Marketing Plan

There are many types of planning that stack upon each other to make your business outcomes a success. One of the biggest is the marketing plan. The marketing plan is the way to bring in more new customers fast. This plan is best when designed at the beginning of the year and adjusted as time goes on.

Your marketing plan design may seem obvious but there are many factors that make them a success and missing just one will cause it to fail, losing time, money, and opportunity.

What are the key components of a highly profitable marketing plan?

Know Your Target Customer

Again, this may seem obvious but it is the most important factor for any measurable success. You cannot serve everyone with your message! Solve a single problem for a definable person. When you can get granular in detail as to the problem, your ideal customer will respond best. With today’s search capabilities, your customers are searching for what they want in detail and you should be there when they do. But you can’t be there when they are ready to buy if you don’t know them in depth.

Which Media Platform(s) Your Using

Google, Facebook, Instagram, LinkedIn, YouTube, Print, TV, Radio…and the list goes on. It can be very expensive to market especially if you are in the wrong place. You first need to know where your customer is spending a lot of time and can be easily found Organic is great and the least expensive but takes time to develop your relationship with them. Paid ads can work great if you can accurately target your customer with the correct data. It's best to get success with your ad organically before putting money behind it. There are many tools and programs that can assist with your success. Probably best to find experts that have had success, especially with your customer/market.

Clear and Measurable Outcome

Success can only be measured with a clear outcome. What exactly are you trying to achieve with your marketing? More customers is NOT the answer but more specific results are. Results such as 100 downloads per week, 30 sales of item #2 each this month, and

25 registrations for the webinar on the specific topic are what you can measure. Outcomes can take time to test, tweak, and improve. The only way to know if the marketing is working is to measure the results.

Your marketing plan can have more than one initiative but each initiative should have its own plan, resources, and outcome. Take the time to build out your specific marketing plan and plan for better results.

Marcia Riner is a business growth strategist and the CEO of Trajectory Consulting. She helps small business owners to increase profits, drive growth, and to be in a great position to sell it someday. Together, she helps you create your roadmap to increase revenue, drive growth, and maximize the value of your company. Check out her website

Marcia hosts a weekly podcast with videos on YouTube @ and audio @ She also shares business growth tips on her YouTube Channel @Marcia Riner

In her book The Profit Accelerator, she provides 12 Ways To Dramatically Increase

Your Revenue, Profit, And Value. Download her book for FREE at

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