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Beyond Black Friday: Smarter Promotions That Protect Your Profit
Smarter holiday promotions drive revenue without discounting. Learn how to protect margins with value-based offers and profit-first strategies.
Marcia Riner
Nov 194 min read


Refresh, Reposition, and Rise: Preparing Your Brand for 2026 Growth
Use fall to refresh and reposition your brand for 2026. Discover how a strategic brand refresh can align your message, visuals, and audience for stronger growth next year.
Marcia Riner
Oct 223 min read


Audit Your Brand Voice: Is It Still Speaking to Your Next-Level Clients?
Audit your brand voice this October. Align messaging, tone, and positioning with your next-level ideal clients for profitable growth.
Marcia Riner
Oct 13 min read


What You Thought Would Work... Isn’t. Time to Reframe and Repackage.
September is the pivot point for business. Reframe your message, repackage offers, and realign strategy to finish 2025 strong.
Marcia Riner
Sep 103 min read


The ‘Silent Salesperson’ Effect: How to Let Your Website Sell More for You
Transform your website from a digital brochure into a 24/7 silent salesperson that drives sales, conversions, and passive growth.
Marcia Riner
Sep 33 min read


Summer Isn't a Slow Season—It's a Test of Consistency
Reframe July as a business advantage—not a lull. Discover how consistency in summer reveals gaps, drives growth, and positions you to win Q4.
Marcia Riner
Jul 163 min read


June Jumpstart: Launch a 30-Day Revenue Sprint Before Vacation Season
Create fast revenue this June with a focused 30-day sprint. Re-engage leads, launch a timely offer, and set up for a strong Q3.
Marcia Riner
Jun 63 min read


Maximize Visibility and Sales with These Top Promotional Marketing Strategies
Promotional marketing is a powerhouse when it comes to driving growth . It’s not just about discounts—it’s about influencing behavior,...
Marcia Riner
May 293 min read


Positioning Power: Establish Yourself as the Go-To Expert in Your Industry
Establish yourself as the go-to expert with strategic PR, speaking, and thought leadership that drives authority and inbound leads
Marcia Riner
Apr 174 min read


The Art of Effective Follow-Ups: Strategies That Turn Leads into Loyal Clients
Master follow-up strategies that convert leads into clients. Learn timing, personalization, and multi-touch techniques for lasting success.
Marcia Riner
Mar 64 min read


Top Marketing Trends for 2025: Staying Ahead in a Competitive Landscape
Discover the top 7 marketing trends for 2025, from AI personalization to AR and VR, and stay ahead in a competitive market.
Marcia Riner
Jan 164 min read


Are You Losing Money? The Real Cost of Skipping a Marketing Audit
Marketing and growth strategies are the lifeblood of any business, yet too many companies treat them as "set-it-and-forget-it" processes....
Marcia Riner
Dec 19, 20243 min read


Fresh Strategies to Attract More Customers in 2025
Discover 7 fresh strategies to attract more customers in 2025 from niche marketing to storytelling. Get ready to grow your business in 2025
Marcia Riner
Dec 12, 20243 min read


Mastering Local Visibility: Strategies to Dominate Your Market
Picture this: a potential customer searches for a service you offer, and your business isn’t even on their radar. That’s a missed...
Marcia Riner
Nov 14, 20244 min read


Mastering Your Ideal Customer for Effective Marketing
Unlock marketing success: Discover your ideal audience, tailor content, and boost conversions with precision.
Marcia Riner
Sep 24, 20233 min read


It’s All In The Follow Up
Only 3% of prospective buyers are ready to buy. Don't let the other 97% getaway! Here's a few tips on staying in front of your prospects
Marcia Riner
Mar 26, 20233 min read


Want to use Chat GPT? It’s all about the prompts.
Chat GPT is the latest craze and it can be very helpful in writing just about anything. To get the result you want, you need the prompt
Marcia Riner
Feb 26, 20233 min read


You’re The Expert. Be A Guest.
Want more exposure? Try podcast guesting! It takes very little equipment and you can be up and running in no time. Here's all you need.
Marcia Riner
Feb 19, 20234 min read


Attracting Leads
All businesses need leads! The million-dollar question is how to attract them. Here are a few ways that have proven successful.
Marcia Riner
Jan 29, 20233 min read


What’s Your Website Doing?
You've got a website but what is it doing for you? Many sites are just brochures and does nothing to grow your business
Marcia Riner
Oct 9, 20223 min read
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