Did you know that less than 3% of your buyers are actually ready to buy right now? That means that more than 97% of your potential buyers are shopping, looking for more information, and deciding when they might buy.
The reports also state that what once took 7-10 impressions to convert a buyer now takes 18-25 or more before they choose. Followed by an overstimulated online and social world, buyers need more from you before they can make a decision.
Your marketing brings in leads and you need to convert those into buying customers.
This is called the Conversion Equation. Here’s how it works:
• Avg. 300 leads per month
• 60 (20%) requested more information
• Avg. 6 (10%) become new customers
• 54 do not buy – yet
What do you do with the 54 prospects that hadn’t purchased from you? The way to convert more of your leads into buyers is to drip on them until they either tap out or buy from you. A drip campaign is simply an email, social, and texting campaign that keeps you in front of your prospects in a frequent and consistent manner. This content moves them along the buyer’s journey and indoctrinates the prospect into a buyer.
Now you add the 54 prospects to your new drip list. And out of those only 2 become buyers. Yet your list grows and continuously converts 2 buyers every month. That becomes increased sales that purchased later when they were ready and exponentially. It really is all a numbers game when you continue to add distinct value and information to your prospects.
Check out what a year of additional customers can look like.
New Customers EACH Month
2 additional customers
4 additional customers
6 additional customers
8 additional customers
10 additional customers
12 additional customers
14 additional customers
16 additional customers
18 additional customers
20 additional customers
22 additional customers
Wow, that’s 132 additional customers in 12 months!
See, by adding a drip marketing campaign to your business you too can convert more prospects into future buyers.
Marcia Riner is a business growth strategist and the CEO of Trajectory Consulting. She helps professional service firm owners to optimize their business, drive growth, and to be in a great position to sell it someday. Together, she helps you create your roadmap to improve, scale, and maximize the value of your company.
She runs a masterclass where she teaches business owners how to optimize, grow, and maximize the value of their business so that they can sell it someday @ www.10XYourFirm.com
Want more great ideas, download Marcia’s newest eBook “Think Outside The Box – 10 Reasons To Get Your Business Sale-Ready Now” available on www.TrajectoryBiz.com