Around this time of the season, it’s a great time to look at our relationship with our business. Are you still in love with your business? Are you dreading each day with the constant struggle and stress? Or thinking about a future breakup? Your relationship with your business has a huge effect on its profitability. I know it may seem silly, but it totally affects your profits.
Sure, it may be a love-hate relationship but when you love on your business, providing it with the attention it desires, it flourishes. When you don’t do it, your business struggles and ultimately you don’t like it much.
Here are a few ways for you to fall in love with your business again:
Give It A Refresh
Maybe it is refreshing the look of your company with new messaging or even a slight brand refresh. This is great for realigning with your ideal customer and their needs. Try updating your offering, clearing out the nonperformers, and adding a new spin on the existing solutions. You’d be surprised by the bump in sales that occurs with something new or redesigned.
Take It Out
Try a new customer segment or even another location within the same customer segment. It really isn’t that expensive to expand if you are continuing with the same product or service. It allows you to get in front of more customers. Try expanding to the next logical market. It may be the next county over or a complimentary industry. Taking your business into a new market can add sales to your bottom line.
Spend Time Together
Many of us business owners focus on making one more call or putting out the fires that we forget to spend time working on our business. Spending time with your ideas and challenges can help move your business forward much faster. Try booking out an afternoon once a month to check in with your progress, make minor adjustments, and set new objectives. Investing some time will accelerate your profit.
This was a fun way to get you reconnected with your business and share some improvement ideas with you so that you can fall in love with your business again and make more impact as well as money. If you love on your business, it will perform better and love you back. Happy Valentine’s Day!
Marcia Riner is a business growth strategist and the CEO of Trajectory Consulting. Small Business Owners come to Marcia looking to 2X - 3X their revenue and profitability without spending an additional dollar on marketing or advertising. In fact, she is able to show prospective clients a clear ROI to working with her before they decide to hire her. Don't believe it? Let her prove it to you.
With this powerful information, she is able to help her clients by using several of her 50+ business growth and profit acceleration strategies to rapidly impact their company and their bottom line. Check out her website @ www.TrajectoryBiz.com
Marcia hosts a weekly podcast with videos on YouTube @ www.Youtube.com/profitwithaplan and audio @ www.profitwithaplan.com. She is constantly sharing business growth tips on all of her social channels @marciariner
In her 2nd book The Profit Accelerator, she provides 12 Ways To Dramatically Increase
Your Revenue, Profit, And Value. Download her book for FREE at https://www.TrajectoryProfits.com/book-download